GENERAL PURPOSE

Drive brand awareness- sales and fan engagement via social media for all Primal Brands- and oversee all community related initiatives.

RESPONSIBILITIES/DUTIES:

Please note that the duties may vary depending on department size- organizational structure and/or geographic location. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.

Community Management:

• Social Media Account Management - Oversee accounts for all Primal Brands- curate and schedule content- provide community support and encourage engagement.

• MDA Community Management - Oversee and moderate the MDA Forum- manage MDA contact email inbox.

• Coordinate product giveaways for social media contests.

• Foster relationships and promote partnered brands and influencers via social.

• Coach Monthly Primal Blueprint 21-Day Challenge on Vimify

• Miscellaneous event coverage - Periodic attendance at Primal Branded events to provide social coverage and staff support.

• Analyze engagement data- identifying trends in customer interactions and planning digital campaigns to build a strong online community.

• Communicate and build relationships with followers and respond to all inquiries and questions in a timely manner and monitor all social inboxes through consistent communication via comments- retweets- likes- and more.

Social Media Advertising & Reporting:

• Pinterest Ownership on Primal Kitchen & Mark’s Daily Apple

• Analytics and Reporting - Provide monthly reports on social analytics including engagement rate- growth and advertising stats.

• Perform day-to-day marketing activities including- but not limited to- digital campaign set-up- scheduling- and testing.

• Create effective marketing campaigns on multiple digital platforms to boost revenue for company products identified as marketing priorities. Campaigns may include email- paid ads (Google- Facebook- Instagram- Pinterest- Reddit)- and affiliate program strategies.

• Coordinate ad copy and graphics for social campaigns including: Pinterest- Facebook- Instagram- Reddit- YouTube and Google Adwords

• Create multiple ad variants for A/B testing purposes and assist in ad creation and setup

• Perform competitor ad research for keywords- brands- ad campaigns

• Stay abreast of and recommend digital marketing best practices with design and testing of campaigns

• Create content for social media channels using tools such as Canva to put together graphics including stories and feed content to drive sales and engagement with our audience.

• Strategize new innovative ways and stay on top of social trends to reach new audiences and grow brand awareness

Minimum Qualifications:

• Equivalent of bachelor’s degree and 3+ years progressively responsible- related experience

• Ability to analyze complex data and develop innovative recommendations and solutions

• Excellent planning- organizing- and project management skills

• Excellent verbal- written and presentation skills

• Strong customer- quality and results orientation

• Ability to interact effectively at all levels and across diverse cultures

• Ability to be an effective team member and manage various projects

• Ability to assist in facilitating progressive change

• Knowledge of all social media platforms (Instagram- Facebook- Tik Tok- Twitter- Pinterest)

• Experience with design tools: Canva

• Preferred but not required: Experience with Google Analytics- Dash Hudson- BazaarVoice- Tailwind- Shopify